From December 1st 2008, it became a mandatory requirement to produce a Home Report when selling a residential property in Scotland. ‘OpenHouse’ was established as a collaborative organisation (between Millar and Bryce, DM Hall and Graham and Sibbald) intended to make the process of Home Report production easier for solicitors and estate agents through a unique online solution.
As well as originating the logo and strapline, we created a fully integrated launch campaign to cover the positioning for the new venture, providing communications materials across everything from direct and digital mail to promotional materials and the production of their website.