Stevenson College Edinburgh is one of the largest further education colleges in Scotland, enrolling over 18,000 students every single year.
We have worked closely with the team at Stevenson College for nearly three years and have developed a new marketing positioning for the college. To inform this process we ran a series of branding workshops with senior staff as well as students which generated insights that have been used in marketing key messages.
The new positioning has enabled Stevenson College to clearly communicate the benefits of studying at the college as well as enabling the promotion of the courses on offer via recruitment advertising.
We also work with the team at SCE Enterprise, the College’s subsidiary training brand. Again, promoting the virtues of additional training to audiences of all ages and abilities.
