250 Years of Family Stories

Revolutionary Roots: A Digital Bridge to the American Ancestors of the Revolution

Our new genealogy hub helps people uncover their ancestors from the American Revolution. As the United States marks its 250th anniversary, American Ancestors sought to transform this milestone from a moment of remembrance into a moment of personal meaning. Revolutionary Roots does exactly that.

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Crafting Digital Experiences

Creative solutions that look as good as they perform

Design

Digital products powered by precision and expertise

Tech

Motion graphics that are memorable and engaging

Film

Piecing Together the Past

A Flexible Design System and Website to Seamlessly Promote American Ancestors’ New Visitor Attraction in Boston

Our Design System for the new Family Heritage Center in Boston echoes the mosaic-like process of piecing together your past. Blending tradition with modernity, it enhances user engagement both on site in the museum and and in the digital realm.

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A One in a Million Digital Experience

A Digital Experience To Connect 10 Million Names

We were honoured to work with American Ancestors to launch 10 Million Names, one of the world’s most ambitious and far-reaching genealogy projects.

The project aims to connect African American people with the stories of their ancestors, who were enslaved during pre- and post-colonial America.

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A Compelling New Brand with a Clear Vision, Expressive Logo and Striking Brand Assets

A Powerful, Interactive Timeline Map to Visually Track the Spread and Decline of Slavery

An Evocative Motion Graphics 'Explainer' Film to Bring Alive the Project's Background and Mission

Ideas with Identity

Interactive Histories

Our immersive touchscreen experiences for Patriots of Color and The Ancestry of Pope Leo XIV blend archival storytelling, intuitive UX and engaging design to bring history to life for visitors to the respective exhibits.

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Powering Tajan's App

Our app for an international auction house placed fine-art consigning in the hands of a truly global audience. Our solution ensured easy updates and a cross platform presence.

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Heritage Meets Retail

Wilhelmina Barnes Graham Trust

We created a WordPress powered online home for this renowned artist. The result recounts her fascinating story, showcases works and offers art to buyers via a customised Shopify solution.

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Memorable Motion Graphics

From Complex to Captivating: Hookson's Motion Graphics Make Messages Memorable

For over a decade, Hookson has specialised in creating exciting and engaging motion graphics that bring brands to life. Our expertise spans the entire production process—from initial concept and scriptwriting to storyboarding, animation, voiceovers, and music. We handle every aspect of the project, ensuring high-quality, impactful short films that resonate with audiences and elevate your brand’s message.

With Hookson, your vision is in expert hands, from start to finish.

Delivering Digitally for Glory

Insights — Think. Build. Evolve.

The Rise of Human-Centric SEO: Why Keywords Aren’t Enough Anymore

SEO is evolving: from keyword-centric to user-first. In the early days of SEO, keywords ruled. Ranking well was more about matching search terms than truly meeting human needs. But those days are long gone.

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Online Accessibility in 2026 — How Auction Houses Win with Inclusive Design + AI

In 2026, accessibility and AI work together to help auction houses reach wider audiences and deliver better digital experiences.

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The Revolutionary Role of Virtual Reality (VR) and Augmented Reality (AR) in Auction Houses

In recent years, Virtual Reality (VR) and Augmented Reality (AR) have begun to transform the traditional auction house model.

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